Wednesday, July 3, 2013

Finnish startup Adaia set to launch pricey Android phones in 2014

Finnish startup led by exNokia employee to launch expensive Android phones in 2014

Nokia's turmoils, and subsequent mass layoffs, have freed up plenty of smart people in the Finnish workforce to do their own thing. Rovio with Angry Birds, Jolla with Sailfish and now Adaia. The 16-person startup, led by former Nokia employee Heikki Sarajärvi, plans to launch a range of premium Android handsets at some point in 2014 in the US, UK and of course Finland. By premium, we're looking at anywhere between $1,300 to $6,500, although we don't know if that's due to extra jewelery, extra durability or both. Why Android? Heikki says "there is no alternative", something we assume Stephen Elop would strongly disagree with.

While there are no pictures to share today, local publication Digitoday got a chance to play with a prototype. They say the phone has a 4.8 inch screen and features the ability to hot-swap batteries without needing to turn the device off, though admittedly that hasn't been fully ironed out yet. One thing that might potentially turn some people off, aside from the exorbitant price, is the phone's weight -- final units are estimated to come in at between 240 and 250 grams, which is 60 grams heavier than even Nokia's tank-like Lumia 920. We've reached out to Adaia to request pictures and find out what all that bulk consists of.

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Source: Digitoday (Translated) (1), (2)

Source: http://www.engadget.com/2013/07/03/finnish-startup-adaia/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget

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